COCA COLA | I see coke

A built-in Alexa skill that puts Coca-Cola on viewers’ lips every time it pops up on screen, turning over 100 years of product placement in movies and TV shows into an interactive shoppable experience. 1. Just spot Coke on any movie or TV show 2. Say "ALEXA, I SEE COKE" 3. Alexa will reply: "WHERE DO YOU SEE IT?" 4. Say the name of the movie 5. Alexa will have a cheeky reply related to the movie and send a promo code to your registered email to purchase any Coca-Cola product with a 50% discount through e-retailer.

To bring the "I See Coke" experience to life, we cataloged thousands of hours of content. Using machine learning, we identified hundreds of Coca-Cola placements and created customized replies for every single appearance. We then launched nationwide and automatically added the skill to Alexa Devices in Arabic and English. Without any download or activation required. Social content and Iconic "Movie Hints" were created to drive more engagement and get followers to guess the movie based on the illustrations of specific scenes.

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