Books Don't Repeat Cast

People prefer to watch movies inspired by a book instead of reading the book. This fact generates a lack of imagination because when you read the book, after seeing the movie, you imagine the character from the movie. But books have something that movies can´t offer you: they don´t repeat cast. Because Willy Wonka isn’t The Mad Hatter, Bella isn´t Hermione and Achilles isn´t Tyler Durden. That´s why a book is way much better than a movie, because books don´t repeat cast.

B R A D

E M M A

J O H N N Y

MullenLowe SSP3

Chief Creative Officer: Carlos Andrés Rodríguez
Creative Directors: Diego Muñoz / Juan Manuel Prieto

Copywriter: Diego Muñoz, Juan Prieto

Art Directors: Juan Prieto, Diego Muñoz, Javier Aparicio, Juan David Monroy,
Felipe Escobar, Diego Lopez, Alejandra Patiño, Oscar peña

Photography: Köhler Studio

Client: Colsubsidio

Ojo de Iberoamérica - Silver - Outdoor

Ojo de Iberoamérica - Silver - Print

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