FIFA 14 - Microsoft

FIFA wanted to communicate that the new FIFA 14 now includes the colombian soccer league, so we decided to announce it during the most important match of the league. During the transmission we replaced in real time the most important plays and goals with the graphics of FIFA 14. Four gamers replicated those plays and goals in an XBOX match and we immediatly switched them in the replay of the transmission with a message comunicating the good news. This way all colombians knew that the new FIFA 14 now has the colombian soccer league included.

FIFA, the most famous soccer video game comes this year with the best news for Colombia.

Now with the colombian league. To communicate this we'll take the match with more fans.

During the transmission, the live images were replaced with the graphics of FIFA 14,

recreated by the best gamers of the country. This way every colombian found out that FIFA 14

now comes with the colombian league.

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