Pizza Rescue is a mobile-led experience that turns pizza delivery mishaps from any pizza brand into perfectly round deals for DiGiorno. Pizza lovers that encounter any painful delivery experience just have to visit digiornopizzarecue.com, scan their pizza and let the tech assess the damage level of their pizza, to get served a customized discount for a perfectly shaped DiGiorno, added directly to a digital wallet.
Strategically launched on Pi Day, the execution of the DiGiorno Pizza Rescue campaign involved a comprehensive strategy spanning multiple channels and platforms. Our mobile-led scanning technology accessible at digiornopizzarescue.com transformed failed delivery pizzas into immediate savings opportunities.
